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The proof is in the projects.

crybaby Wax

Crybabywax.com

From cheeky product names to website copy that tells it like it is, I helped Crybaby Wax tell their story – one that resonates with anyone who's ever had a love-hate relationship with hair removal (and let's be honest, who hasn't?).

Working with the founder Cat, we transformed her personal PCOS journey into a brand that speaks to everyone who's tired of the stuffy, old-school waxing brands. The result? Copy that feels like your bestie is giving you the down low about body hair.

  • Created product names and taglines sassy enough to make your grandma blush
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Crafted website copy that ditched the typical beauty BS
  • Wrote straightforward, fun package copy that
  • Quick turnarounds that keep your campaigns on schedule

Mother Science

motherscience.com

Complex science needs to be translated into stories that sell. I help this award-winning skincare brand across every touchpoint – from campaign ideation to launch copy.  

  • Ideating product names worthy of their breakthrough formulas
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule

BondiBoost Haircare

bondiboost.com

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  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule

The proof is in the projects.

crybaby Wax

Crybabywax.com

From cheeky product names to website copy that tells it like it is, I helped Crybaby Wax share their brand story – one that resonates with anyone who’s ever had a love-hate relationship with hair removal (so…basically everyone). Overall, we ditched typical marketing speak for the kind of honesty you’d expect from your older sister giving you the down low about body hair.

  • Collaborated closely with the founder to shape a bold and blunt brand voice
  • Ideated product names and taglines with just the right amount of sass
  • Helped create straightforward, playful packaging copy that makes customers feel understood
  • Wrote website copy that kissed the typical beauty BS bye bye

Mother Science

Motherscience.com

By turning dense scientific research around their patented ingredient, Malassezin, into clear, engaging language, we built a voice that speaks to ingredient-savvy skincare lovers while still talking to them like the real humans they are.

  • Guides email copy and design layout
  • Positions new products with thoughtful storytelling that highlights the innovation behind the formulas
  • Writes social captions that turn complex science into compelling, digestible content
  • Ensures brand messaging feels scientifically credible while still clear, approachable and respectful

BondiBoost

Bondiboost.com

This haircare brand is all about big Aussie energy. As the company expanded, I helped adapt their playful Australian voice to resonate with consumers across the U.S., U.K., and Australia while keeping the brand’s sunny, straight-talking approach to healthy hair front and center.

  • Created in-store POS and digital promo copy for more add-to-cart moments
  • Wrote emails and blog posts with the same fun, friendly energy as your sun-kissed bestie
  • Consulted on product and retail copy, adapting messaging for various retail markets
  • Supported new product launches with copy that balanced education, personality, and clear benefits

Simkhai

simkhai.com

Less is often more, especially in the luxury space. For SIMKHAI, I focused on creating clean, intentional copy that let the collections do the talking. Across product descriptions, catalog copy, email, and SMS, the goal was to have all touchpoints feel modern and refined, without coming off as overdone.

  • Wrote product and email copy that balanced precision with restraint, letting design lead
  • Helped translate each collection into language that felt considered, clear, and concise
  • Ensured consistency across seasonal campaigns and core brand moments
  • Worked closely with the team to refine messaging as the brand continued to evolve

steak 'n Shake

steaknshake.com

A Midwest staple that’s been around for decades, this fast food chain already has a legacy…I just helped keep the energy alive online.

  • Worked on social captions that kept Steak ‘n Shake top of feed (and top of cravings)
  • Offered real-time community engagement that kept the brand feeling quick, witty, and human
  • Posted in real time to take some work off the social team’s plate
  • Tapped into trends and current events to keep the brand feeling relevant

The beauty Brief

beautybrief.co

What started as a passion project between myself and another consultant has grown into The Beauty Brief, a beauty publication spotlighting indie and female-founded brands. Along the way, my co-founder and I have built a community of 11K+ on LinkedIn and a growing Substack readership of 1K+, where we share our honest takes on what’s happening across the industry.

  • Writes editorial features on new launches, emerging brands, and the founders behind them
  • Shares industry commentary on Substack, covering beauty trends and cultural shifts shaping the space
  • Films and edits founder interviews, bringing the people behind the brands into the conversation
  • Builds relationships with founders and beauty professionals, helping foster a thoughtful industry community

YOUR STORY IS Your brand.
LET'S SHARE IT.

Work with shiri

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